Building on its success, ROYALE ESSENCE - L’œuvre du temps - is back with a new limited edition called Hommage. The adventure continues...
Today, one of the most sought-after fine spirits enters the digital era! In tribute to the legendary Captain Jack Copper, whose most precious treasure was this elixir with exceptional aromas, the ROYALE ESSENCE bottle is shrouded in a 1673 star-spangled cloth with golden sparks. Like the sheath of the ship captain’s sword, the elegant and mysterious wrap invites us to explore the world of ROYALE ESSENCE through its connected copper compass...
This exceptional and collaborative creation is presented by three brands:
With a passion for detail and luxury, CDDESIGN and its designer, Céline Delcourt, have staged a new design that is both elegant, surprising and innovative for the new limited edition of ROYALE ESSENCE. Their expertise can be seen in:
- The choice and selection of a series of materials that showcase the different skills of their partners: fabrics, ribbons, metallic accessories, decorations, and a built-in NFC tag...
- The overall design of the sheath: its shape, accessories and artwork.
- The technical specifications to bring the proposed concept to life.
- The technical supervision of the overall project.
- The graphic design of the digital platform for the NFC technology’s mobile application.
- The communication tools: a connected bracelet and digital communication, and visibility on social networks.
- The photography and montages.
- Digital and press content.
AN EXCEPTIONAL FABRIC
With this connected sheath and its fine and daring design, SERAM - Expert in decoration and branding accessories - has brought all its skills to bear in:
- Choosing and selecting the most suitable fabrics for showcasing the product.
- High-precision, high-quality manufacturing techniques for an impeccable finish.
- Decorations and customisation using unique effects based on selective cut-out/engraving techniques and the transfer of materials.
- Navigating the digital world in order to facilitate access to brands.
- Incorporating connectivity (for example through NFC technology).
AN INNOVAtIVE DIGITAL IDENTITY
With its connected copper compass, ROYALE ESSENCE - Hommage - becomes digital thanks to SELINKO, the only multi-service platform for brands that want to connect their products to the Internet of Things. This new technology includes:
- Advice on adopting NFC technology, both in terms of the kind of chip that is suitable for projects as well as how to integrate them in products.
- Advice and the development of consumer commitment scenarios including mobile websites, mobile applications and CRM integration services.
- The first secure, global cloud platform that enables brands to:
- follow interactions between consumers and connected products in real time and through a log
- communicate with consumers in a dynamic, targeted way
- efficiently detect grey market issues
- have a solid partner network in the fields of tags, packaging, traceability and digital marketing.
ROYALE ESSENCE, A BLend of skills!
“With ROYALE ESSENCE - Hommage - we first of all want to present a product that is outstanding in its design, choice of materials and digitisation. The blend of our skills brings a new dimension that is unique and exceptional.”
CDDESIGN, SERAM et SELINKO.